Norwich businesses back culture bid

Businesses in Norfolk are rallying to the call to support Norwich's bid to be the UK's first City of Culture in 2013 including Wintercorn who built the bid website - www.norwichcityofculture.co.uk

There are two simple reasons why businesses should get behind Norwich's bid to be the UK's City of Culture in 2013 - jobs and money.

The lesson of history is clear enough.

The City of Culture title would be a magnet for tourists - drawing in visitors from overseas and elsewhere in the UK to spend their holiday pounds, euros and dollars in Norwich's shops, tourist attractions, hotels and restaurants.

It will also raise the city's profile as one of the best places in Britain to live and work - a place where the workforce enjoy the kind of quality of life that people elsewhere can only envy.

So how much difference would it make to the local economy if Norwich wins the title for 2013?

A cool £200m.

But there's another potential benefit.

The City of Culture title would help draw Norwich's businesses together and encourage collaboration.

Full story : Norwich Evening News