"It's not just about being online, it's being found online."

Ever wondered how to get your website on the first page of results on a Google, Yahoo, or MSN search page? Contrary to popular belief, presence on the search engines doesn’t need to involve funding the search engines with a never-ending pay-per-click program.

So how do you get to the top of the search results without paying a fortune? Welcome to the world of organic search engine optimisation. Organic search engine optimisation involves feeding the search engines with relevant and informative copy, sound website structure, clean code, and technical purity.

Search engine spiders look at a website and use a formula to determine just how relevant a page is for any given search query. When they see relevancy in the right proportions, the engines reward websites with a great ranking. The job of a search optimisation firm is to make a website as relevant and as focused as possible.

An effective organic SEO effort is very much like designing a beautiful, compelling website. Each element on the page has a consistent feel and tone, and there’s nothing superfluous about the site - everything has a purpose.

Achieving a good ranking isn’t about ticking items off of a checklist, or stuffing keywords into your existing copy. Instead, it’s about giving the search engines what they want while simultaneously making a website more relevant and rewarding for visitors - which is the whole point of it in the first place.

SEO examples from our own site in Google:

Custom Coding - Wintercorn are ranked 4th out of 2.75 million results

Agency Outsourcing - Wintercorn are ranked 2nd out of 5.86 million results