New report finds that 74% of start-ups use the same 10 adjectives repeatedly in their website copy and many don't even include a description.

 

This lack of a distinct identity could impact business growth and the wider business community.  A company’s website is often the first point of interaction between brand and consumer, yet it is often where most brands let themselves down with inadequate descriptions. Some don’t even include a description at all and those that do often use generic buzzwords that don’t express their individuality.

 

The top 10 adjectives used were: family run, independent, specialists, friendly, experienced, leading, experts, best, quality, largest. 74% of businesses use these repeatedly within their website copy.