• UK small businesses risk stunting growth with generic branding choices

    New report finds that 74% of start-ups use the same 10 adjectives repeatedly in their website copy and many don't even include a description.
     
    This lack of a distinct identity could impact business growth and the wider business community.  A company’s website is often the first point of interaction between brand and consumer, yet it is often where most brands let themselves down with inadequate descriptions. Some don’t even include a description at all and those that do often use generic buzzwords that don’t express their individuality.
     
    The top 10 adjectives used were: family run, independent, specialists, friendly, experienced, leading, experts, best, quality, largest. 74% of businesses use these repeatedly within their website copy.

About Us

Wintercorn are Joomla! and WordPress specialists based in Norwich but with clients across the U.K., Europe, Middle East, Australia and the United States.

We build, manage and support mission-critical Joomla! and WordPress sites for professional organisations around the globe who care about their brand.

It's all we do, every day. 

Joomla!WordPress

Contact Us