• New report finds that 74% of start-ups use the same 10 adjectives repeatedly in their website copy and many don't even include a description.
    This lack of a distinct identity could impact business growth and the wider business community.  A company’s website is often the first point of interaction between brand and consumer, yet it is often where most brands let themselves down with inadequate descriptions. Some don’t even include a description at all and those that do often use generic buzzwords that don’t express their individuality.
    The top 10 adjectives used were: family run, independent, specialists, friendly, experienced, leading, experts, best, quality, largest. 74% of businesses use these repeatedly within their website copy.
  • New research among more than 2,000 UK adults commissioned by Studio Graphene has revealed just how important good online and mobile technologies are to business success. It found:

    • 59% of UK adults – 30.54 million people – said they will leave a business’ website within just 30 seconds if it is ugly or hard to navigate
    • 24% of consumers also said that in the past five years they have switched loyalty from one company to a competitor whose technology delivers a better customer experience
    • The figure jumps to 41% among those aged between 18 and 34
    • 52% of people say they always research a business online before deciding to spend money with them
    • Furthermore, 47% stated that a good website or app is key for them to trust a particular brand

    Technology has never been more critical to a business’ success, with the majority of UK consumers saying they will leave a poor quality website in less than 30 seconds, new research by Studio Graphene has revealed.  Studio Graphene commissioned an independent, nationally-representative survey among more than 2,000 UK adults to examine how discerning the public is when deciding which companies to spend money with. It found that 59% of respondents will leave a business’ website within just 30 seconds if it is ugly or hard to navigate.

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Wintercorn Consulting Limited,

The Union Building,

51-59 Rose Lane,

Norwich, Norfolk,


0800 228 9933

Wintercorn Norwich