user experience

  • New research among more than 2,000 UK adults commissioned by Studio Graphene has revealed just how important good online and mobile technologies are to business success. It found:

    • 59% of UK adults – 30.54 million people – said they will leave a business’ website within just 30 seconds if it is ugly or hard to navigate
    • 24% of consumers also said that in the past five years they have switched loyalty from one company to a competitor whose technology delivers a better customer experience
    • The figure jumps to 41% among those aged between 18 and 34
    • 52% of people say they always research a business online before deciding to spend money with them
    • Furthermore, 47% stated that a good website or app is key for them to trust a particular brand

    Technology has never been more critical to a business’ success, with the majority of UK consumers saying they will leave a poor quality website in less than 30 seconds, new research by Studio Graphene has revealed.  Studio Graphene commissioned an independent, nationally-representative survey among more than 2,000 UK adults to examine how discerning the public is when deciding which companies to spend money with. It found that 59% of respondents will leave a business’ website within just 30 seconds if it is ugly or hard to navigate.

Contact Us

Wintercorn Consulting Limited,

The Union Building,

51-59 Rose Lane,

Norwich, Norfolk,

NR1 1BY

0800 228 9933

Wintercorn Norwich