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  • 59% of UK adults said they will leave a business’ website within 30 seconds if it is ugly or hard to navigate

    New research among more than 2,000 UK adults commissioned by Studio Graphene has revealed just how important good online and mobile technologies are to business success. It found:

    • 59% of UK adults – 30.54 million people – said they will leave a business’ website within just 30 seconds if it is ugly or hard to navigate
    • 24% of consumers also said that in the past five years they have switched loyalty from one company to a competitor whose technology delivers a better customer experience
    • The figure jumps to 41% among those aged between 18 and 34
    • 52% of people say they always research a business online before deciding to spend money with them
    • Furthermore, 47% stated that a good website or app is key for them to trust a particular brand

    Technology has never been more critical to a business’ success, with the majority of UK consumers saying they will leave a poor quality website in less than 30 seconds, new research by Studio Graphene has revealed.  Studio Graphene commissioned an independent, nationally-representative survey among more than 2,000 UK adults to examine how discerning the public is when deciding which companies to spend money with. It found that 59% of respondents will leave a business’ website within just 30 seconds if it is ugly or hard to navigate.

  • UK small businesses risk stunting growth with generic branding choices

    New report finds that 74% of start-ups use the same 10 adjectives repeatedly in their website copy and many don't even include a description.
    This lack of a distinct identity could impact business growth and the wider business community.  A company’s website is often the first point of interaction between brand and consumer, yet it is often where most brands let themselves down with inadequate descriptions. Some don’t even include a description at all and those that do often use generic buzzwords that don’t express their individuality.
    The top 10 adjectives used were: family run, independent, specialists, friendly, experienced, leading, experts, best, quality, largest. 74% of businesses use these repeatedly within their website copy.

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