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  • Google Finally Starting To Penalise Mobile Websites With Intrusive Pop-Up Ads

    popupsWe all hate popups, especially on a mobile device, so it's nice that Google has started to penalise sites which show interruptions. Thanks to new regulations, any mobile web page that uses interstitials or pop-up ads will see their Google ranking tumble. 

    The new rules have only been in place for a short while, but there are no reports of widespread impacts yet – likely because Google did give a significant warning period for people to adjust their web sites.

    In summary, if a web page puposely hides content behind an ad or forces interaction with an ad, Google doesn’t like it. For now, these changes only apply to mobile versions of a site, so desktop pages are safe. But get rid of popups on desktop also, they're really annoying for everyone.

  • Google is shutting down Google+ following massive data exposure

    The three-legged horse of the social media world is finally shutting down - but not because it's a continually awful experience. Following a massive data breach first reported on by The Wall Street Journal, Google announced today that it is shutting down its social network Google+ for consumers. The company finally admitted that Google+ never received the broad adoption or engagement with users that it had hoped for -- according to a blog post, 90 percent of Google+ user sessions last for less than five seconds.

  • Google plans changes to cookie management, enhances privacy

    Google enhancing privacy? We'd never have thought we'd hear that from the data hole that is Google.

    Google's plan to replace web browser cookies with a system that shares less data with advertisers is being investigated in the UK.

    Cookies are small files a web browser stores on a user's device when they visit a webpage.  They can be used to remember what items a person has added to their online basket and deliver personalised content. They can also be used to track somebody's activity online and deliver targeted advertising.

  • Google Street View coming to Norwich market

    Norwich’s market traders and small businesses are being given the chance to receive free digital skills training from Google to grow their business.  

    The Digital Garage session will be tailored to helping the owners reach new customers beyond their local area.  It includes building a digital marketing plan, making your stall more visible online, and social media strategy.  

    Google will also bring its street view cameras to Norwich Market on Friday, allowing local market traders to benefit from the online presence to attract more customers.

  • Google wants to rank your site on its facts, not its links

    google logoGoogle currently uses the number of incoming links to a web page as a proxy for quality, determining where it appears in search results.

    So pages that many other sites link to are ranked higher. This system has brought us the search engine as we know it today, but the downside is that websites full of misinformation can rise up the rankings, if enough people link to them, and if enough spammy optimisation firms work on promoting their keywords.

  • More searches from mobile than desktop for first time

    google logoGoogle's influential search engine has hit a tipping point in technology's shift to smartphones.

    More search requests are now being made on mobile devices than on personal computers in the U.S. and many other parts of the world, Google revealed at a San Francisco conference.

     'The future of mobile is now,' says Jerry Dischler, a Google vice president in charge of the company's 'AdWords' service for creating online marketing campaigns.

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