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We all hate popups, especially on a mobile device, so it's nice that Google has started to penalise sites which show interruptions. Thanks to new regulations, any mobile web page that uses interstitials or pop-up ads will see their Google ranking tumble. 

The new rules have only been in place for a short while, but there are no reports of widespread impacts yet – likely because Google did give a significant warning period for people to adjust their web sites.

In summary, if a web page puposely hides content behind an ad or forces interaction with an ad, Google doesn’t like it. For now, these changes only apply to mobile versions of a site, so desktop pages are safe. But get rid of popups on desktop also, they're really annoying for everyone.

Google's influential search engine has hit a tipping point in technology's shift to smartphones.

More search requests are now being made on mobile devices than on personal computers in the U.S. and many other parts of the world, Google revealed at a San Francisco conference.

 'The future of mobile is now,' says Jerry Dischler, a Google vice president in charge of the company's 'AdWords' service for creating online marketing campaigns.